PRCP Marketing is decentralized, meaning we provide a robust, collaborative network of resources and nonstop support that enables each property’s marketing plan to be fully customized to reach asset-specific goals, like attracting a new shopper, driving sales for a retail sector, or repositioning the brand in the region. To maximize the value of online-meets-onsite integrations, Pacific Retail has pioneered strategies to convert online followers into onsite visitors through a range of marketing programs. PRCP drives value and productivity through a creative, innovative, market and property-specific approach to owning and operating retail-led assets


Decision Making


Strategic Partnerships & Brand Alignments
Mobile & Omnichannel Campaigns
Local Market-Specific Focus
Creativity Driven By Data Insights
Community & Culturally-Relevant Programming
Preserve Revenue Throughout The Transition Process


Locally-Focused Teams
Full-Service Strategic Marketing Plans
Year-Round Event Planning & Programming
Website Development
Social Media Management
PR & Influencer Campaigns
Branding & Graphic Design
Industry trainings And Workshops

From mural projects to digital wayfinding to food festivals that feed the leasing pipeline, Pacific Retail’s innovative, targeted programs and signature events add value for investors, bring communities together, and establish each asset as the dynamic gathering place for the neighborhoods they serve.

We are witnessing a new decision-making process of how our guests choose to shop, dine, and unwind. Today’s dynamic complexity demands an ability to thrive in ambiguous and poorly defined situations in real time. A context that creates anxiety for most – but it’s where our team thrives. Always on the cusp of new ideas, unique solutions, data-driven results and meaningful moments, PRCP disrupts the commercial real estate sector by being at the forefront of creativity and local connection with a global mindset.

Award-Winning Philosophy

Pacific Retail properties have received 21 ICSC Maxi Awards in the last six years, awards that recognize excellence in retail-led real estate in marketing and development achievement. Our teams have also been recognized by their cities with Business Support of the Arts awards, “Best Shopping Center” and “Business of the Year.” We are proud of our local, strategic approach that empowers PRCP teams to innovate and thrive, adding value to our investors and communities.

THE POWER OF F. FAMILY, FUN, FITNESS, FOOD and FASHION. Our focus and the forces that drive your business forward. From strategic leasing plans to interactive digital screens and world renown mural projects, Pacific Retail is creating award-winning ways to animate and activate spaces into gathering places.