WEBINAR TOMORROW! @ancillaryretail and Shopping Center Business magazines are hosting a panel of specialty leasing leaders to discuss how to maximize income opportunities inside the “new normal.” Register now (link in bio!) to listen in on this discussion with @pacificretail SVP of Local Leasing & Business Development @cyndiczech .
Thursday, October 15
2pm EDT/11am PDT.
Topics will include:
💰What concepts and brands work AND which are problematic for short-term activations in the pandemic environment?
💰What are developers seeing in terms of customer interest in for parking lot events?
💰 How can design and merchandising drive traffic?
💰What ancillary retail concepts are driving foot traffic to permanent tenants?
💰 In what new ways should developers partner with and support specialty leasing right now?
All #PRCPcenters are now safely open coast to coast! 🎉 Celebrating the @shopmontebello team on their outstanding tenant support and creative community engagement this summer while operating as a closed center. NOW OPEN with more memorable #MontebelloMoments on the way. 🌴 #losangelesshopping#montebello
JOB OPPORTUNITIES! @pacificretail is now hiring general managers at @shoppaseonuevo in Santa Barbara, CA and at @shopsouthtown in Sandy, UT. We’re growing and are looking for leaders to provide full scale management direction for these properties. 🏝🏔 More info on our website (Contact Us > Careers). SEND THIS POST to a qualified candidate you know! #cre#nowhiring
Results that tell a STORY! For the 2nd year, #CosmeCon has proven how valuable and successful an intentional, audience-specific, value-based event can be to our assets and tenants - regardless of the economic market or restrictions on traditional ways of socially shopping and connecting.
The results keep rolling in for #CosmeCon2020 🎉 @PacificRetail first-ever nationwide #phygital event. Here’s a preview of some of the immediate wins:
〰️ Over 500 tickets sold with proceeds of $6,000 going to 9 local non-profits across the US
〰️ Over 4,000 Unique Pageviews on our #DigitalEvent Website
〰️ $7,000 in sponsorship deals
〰️ Outstanding YoY sales during on-site activations at participating centers
〰️ Invaluable relationships for ongoing partnerships and the leasing pipeline.
Cheers to the #PRCP teams, vendors, brands, speakers, and co-sponsors that played such integral roles in making this year another achievement!
"The PRCP approach has always been proactive, with the nimbleness to pivot our models rapidly to adapt. This unique ability serves our partners, our assets, and our regional communities. When trends that were clearly predicted to evolve in the retail and financial industries over the next few years suddenly accelerated exponentially, playing out over a 6-month period vs. in 5 years as previously predicted, we were able to lead the industry in our response to that acceleration." - Steve Plenge, @pacificretail Managing Principal
Link in bio for how we adapted our CORE BUSINESS mid-pandemic to serve new needs in the #CREindustry. 📲
NEWS: Golden East Investors in partnership with Pacific Retail Capital Partners were selected by the Trustees of Starwood West Limited to lead exclusive negotiations with senior lenders on a partnership that would take over seven properties from Starwood Capital Group.📲 Read the full article at @therealdeal or at the link in our bio.
“This would represent the largest shopping center transaction to date in 2020 and certainly since the start of the global pandemic”, said Steve Plenge, Managing Principal for Pacific Retail Capital Partners.
Negotiations are on behalf of 910 million Israeli shekel (ILS) denominated (approximately US $250 million) bonds, and seven regional centers all well-located in substantial markets in California, Indiana, Ohio, and Washington.
“Upon consummation of the transaction, Pacific Retail’s experienced team will be deployed to evaluate each asset in the context of the neighborhood and what is valued by the customers to create a program to further enhance its appeal. This may include bringing in new uses, improving the physical space, adding programming and in some cases, master planning for the real estate,” says @najlakayyem, senior vice president of marketing for #PRCP.
Follow along in our Instagram Story today for #CosmeCon2020! 🔥 (Or grab a $5 ticket to experience it first hand!) Our trademarked beauty summit is PHYGITAL this year and #PRCP teams in 9 cities are hosting online experiences and on-site pop-up shops. 🎉 THIS is the retail revolution. Swipe for info.
FRIYAY 🥃 In true @pacificretail fashion, we’re preparing for our first nationwide #phygital event by shopping for tequila 🌶 CosmeCon is tomorrow, SATURDAY Sept 26, and we are raising a glass to all our leaders who have worked for months to organize this #PHYGITAL experience.
📦 This week, CosmeCon Deluxe ticketholders picked up beauty boxes valued at $75-$175 by visiting #PRCP shopping centers. These “pick-up parties” included big balloons @yorktowncenter and even a drive-in movie for The Devil Wears Prada @broadwaycommons.
💻 Tomorrow, thousands of Digital ticketholders will log onto the CosmeCon2020.com website for a full day of both LIVE masterclasses + pre-recorded video sessions with 20+ #DTC brands.
🧘🏽 Wellnesss with @barrecode_lombard @the.mexican.yogi @youarecollectve 🎤 Influencer Q&A with @localoptimist. 🥂Happy hour hosted by @perourlastemail. 💄 Masterclasses with @smashboxcosmetics @starecosmetics @shadesbyshan 🛍 Shopping with @shopbrowngirlbeauty @mariotricoci @esteelauder @aveda @lushcosmetics and MORE.
🔥 This is SERVING our shopping center communities AND WELCOMING new brands to collaborate with our assets.
✅ We trademarked this event last year and in 2020 we EVOLVED. Fast. That’s what leadership in this industry looks like. When we #cometogether to reimagine systems that will better serve our greater goals.
🎟 JOIN US! Ticket sales benefit 9 non-profits nationwide. Just $5! (And screenshot our story for the ingredients to this cocktail!) ✨
“Another spectacular example of how PRCP marketing is pivoting in this new era. Nobody does it better.” - Senior Vice President, Specialty Leasing and Business Development @cyndiczech
We’re taking our trademarked leasing x marketing experience PHYGITAL this weekend. Beauty brands from coast to coast hosting live and recorded sessions, like masterclasses and panel discussions, for ticketholders.
VISIT CosmeCon2020.com 📲 Tickets for digital access are on sale until Saturday’s cosmetics conference. (Last call NOW for deluxe tickets that get you a beauty box to #cosmecon2020!) 🎟
Weekend ready! @shopsouthtown mural by @insa_gram 🎨 This specific project is actually ‘GIF-ITI’, a term the artist coined when he began to create the first ever GIF animations of graffiti work; a labour-intensive process requiring the artist to repaint an entire wall by hand several times. 👾 #PRCPcenters are dedicated to fostering community collaborations and partnerships while creating a cultural shopping destination and catalyst for public art in a private space. #supportlocalartists#prcp#cre 📸: @mg.elevated
As the channels of customer interaction and communication proliferate – and as our world demands new levels of expectations for safety and acessibility – companies are aiming to combine the power of brick-and-mortar with online. 🛍📲 PHYGITAL (physical + digital) is a term that describes blending digital experiences with physical ones.
A Deluxe Ticket to this year’s national #CosmeCon2020 event includes access to the digital experience (a full day of virtual master classes and more) AND includes a physical beauty box valued at over $75, full samples and freebies that will make the digital event even more fun! 📩 Ticketholders will receive an exclusive "Pick-up Party" invite where they will pick-up their box in-person. Each pick-up party will be unique in format to best serve the needs of that specific region.
This is the future of PHYGITAL! 🎟 #CosmeCon2020 in ONE WEEK! Digital tickets are $5 if you want in! CosmeCon2020.com.
An invitation to local leasing targets, DTC brands, and customers seeking ethical beauty brands, Pacific Retail Capital Partners to host first-ever, nationwide, phygital beauty summit! #CosmeCon2020
“After a wildly successful 2019 inaugural event, the popular cosmetics and skincare experience, CosmeCon™ 2020 is going phygital and will offer an on-site pick-up party for ticket holders to receive a product-filled beauty box followed by the digital beauty summit and curated pop-up beauty experiences at local centers in New York, North Carolina, Mississippi, Illinois, Utah, and California.”
9 THINGS TO CONSIDER THIS HOLIDAY SEASON! Santa Set planning call today! ✨ Our magical task force of field team leaders has been working hard to put together a comprehensive Holiday Toolkit of resources, solutions, and guidelines for a safe season at #PRCPcenters.
We are talking:
🎁 Fun masks
🐾 Floor decals
🎄 Sanitization stations
❄️ Operation plans
📱 Digital Experiences
📸 Photo Ops
Huge shoutout to this task force: Amaka Muir, Ty Peterson, Christy Pender, and Erin Falbo. 2 month countdown to Santa’s arrival starts right now! ⏰
Wellness day with whiskey for the win 🥃Self-care boxes were delivered to our all marketing leaders’ homes today! When you’ve been pivoting pivoting pivoting for 6 months straight - closing and opening centers, managing all new programming, communicating constantly with tenants and customers - taking rest is important. What are you doing to recharge this weekend? Happy Friday!
@bbtheatres opens at @shopnorthparkms! 🎟 The freshly renovated Ridgeland Northpark 14 Theatre #bbtheatres features 6 signature ways to enjoy the magic of the movies: ScreenPlay, LYRIC theatre, MX4D, ScreenX and two Grand Screens.
What are event calendars going to look like in Fall 2020? 🍁 Q4 has always been the busiest season in our industry, so how are in-person experiences transforming to meet consumer needs?
▶️ Let’s start with the power of our shopping center events: Connecting the right brands with the right customers.
In our 2019 event CosmeCon™️
* @maccosmetics doubled their sales goal
* @urbandecaycosmetics was #1 in the nation for sales
* @itcosmetics was #2 in the nation
* @sephora departments were up to 81% over LY.
Those are RESULTS ✅
THIS YEAR #CosmeCon2020 is going "PHYGITAL". 📲💻 Physical + Digital = Phygital. We didn't invent the hybrid term but we are leading the evolution of what an online shopping center event looks like.
Sponsored by @smashboxcosmetics @starecosmetics and @mariotricoci, this event isn’t hosted by just one center – it’s popping up at 9 CENTERS. Save-the-date: SEPTEMBER 26 ✨
🔜 “From digital tutorials, influencer Q&As, wellness sessions, exclusive brand interviews, and personalized swag, this ‘phygital’ program will serve as an opportunity for the beauty community to come together to connect, inform and empower one another." - PRCP SVP of Marketing @najlakayyem in the latest issue of @ancillaryretail 💥