THE AFTER ✨ Swipe for the before! 🧨 @pacificretail partnered with @gensler_design to REIMAGINE @shopnorthparkms in 2018! Check out Northpark on our website properties page (link in bio) for more stunning before and after shots.
Hello marketing teams! These are innovators and community leaders producing the on-site and online experiences that drive traffic, sales, and asset value. 🔥 Check out our story for some snapshots (and a few quick tips!) from yesterday’s Q2 National Marketing Workshop!
#TBT to the @shopmontebello + @cityofmontebello 2nd Annual Montebello Chalk Walk!
🚗 Community members could donate $10 to receive a bucket of chalk and one assigned parking space with a specific date/time to come design their artwork.
☀️ One of the first local 2020 events held at the onset of the pandemic last year attracted local artists and others interested not only in showing their creative side and having some fun, but in benefitting a worthy cause while doing so by sponsoring a designated space in The Shops at Montebello parking lot for his or her chalk design. The 2020 event raised $4,500 for the YMCA with many of the chalk designs promoting positivity, community, and hope during these unprecedented times.
🔈 “Our community needs us now more than ever,” said Marina Satoafaiga, The Shops at Montebello Marketing & Business Development Manager. “This is a wonderful and safe way to support an organization that has been boots-on-the-ground since day-one of this pandemic by providing food to our neighbors.”
🎨 New in 2021, the center invited artists to participate and compete for a grand prize. The artist’s design that gets the most votes wins!
👨🏽🎨 THANK YOU TO ALL WHO CHALKED-FOR-A-CAUSE in honor of @ymcala !! 🎥 @live_image_pros x @tempoedjs
🌼More Blooms are popping up all over @shoppaseonuevo ! #PRCP marketing coordinator and local artist @daniellerenee.art lent a hand in decorating the window next to @otfsantabarbara in honor of the upcoming virtual @summersolsticesb Festival, Blooming Gardens! 🌻
@ICSC RECon Digital Starts Tuesday! 👏🏽We 👏🏽are 👏🏽ready to #cometogether for the largest virtual gathering of retail and real estate professionals! Who has visited our booth at #icsc in Vegas?! 👋🏽
Next week we’ll be logging into this interactive environment for live webinars (including a panel with our SVP of Marketing @najlakayyem) and networking with leading developers, owners, brokers and retailers. Are you attending? 👇🏽
Celebrating 50 YEARS in San Jose at @eastridgecenter 🎂 This asset has been a cultural gathering place for generations, undergoing multiple major remodels, including our redevelopment in 2018 with @gensler_design! ✨
To celebrate customers, they kicked off a #50DaysofGiving with a Scavenger Hunt by hiding these on-site and giving away gift cards, each worth $50!
In May 2020, the City of Santa Barbara, California transformed its downtown area into a 10-block pedestrian mall, with restaurants, bars, and other businesses expanding onto sidewalks and into the main street, infusing a sense of energy and vitality.
The State Street Promenade, as it's now known, puts @pacificretail outdoor center @shoppaseonuevo at the heart of it all!
“In what will come as a big surprise to absolutely nobody, 85% of the 4,764 people who filled out an online survey about the future of Santa Barbara’s State Street said the pedestrian promenade... should either stay the way it is or be expanded. Only 4.5% of the respondents said traffic should be returned to State Street."
📣 What do you think about converting corridors to pedestrian-only walkways?
@pacificretail is HIRING! If you believe in placemaking, real estate redevelopments, local public art, innovative commerce, small business support, and community-focused programming, then check out our current job openings! 👨🏾💻👩🏻🔧🧑🏽🏫
Currently hiring for
➡️ An executive assistant of our marketing SVP @najlakayyem (AZ)
➡️ General managers of @coloniecenter and @shopcrabtree
➡️ And marketing roles in Maui, Southern California, and New York!
We #cometogether to serve our communities and create the future of retail.
What are the keys to maximizing expansion? Is there a fundamental change in marketing approaches? And, how big are the regional differences?
JOIN US with our location analytics partner @placer_labs this Thursday, May 6th at 12pm EST for a live webinar!
The Retail Recovery: A Marketing Perspective. It will be a conversation between Maggie Smith, SVP & Head of Brand Marketing at WS Development and @najlakayyem SVP of Marketing at Pacific Retail Capital Partners as we focus on the future of retail and the current recovery from a marketing perspective. What's changed, what's stayed the same, and how can you get ahead?
“The budding rebound in the mall industry echoes progress made by other types of real estate, such as hotels, that were upended by the pandemic. But shopping centers and lodging have been on the mend since the Covid-19 vaccine rollout and the recent reopening of much of the U.S. economy."
Read the full article, “Shoppers Return to Malls, With an Urge to Spend, “ at @WSJ 🗞
NEW MURAL 🌱And just like that, artists @adrianalaartista and @claudia_borfiga have completed the new Earth Day mural, Nurture Our Mother, at @shoppaseonuevo in Santa Barbara, CA! 🎨Jump over to their IGTV page to see live streams and meet the artists. Plus read all about this new 60' mural on their website.
Art at #PRCPcenters is for and by the community. Projects like this are made possible and made better by partners! Thank you to all the #paseonuevo partners on this #mural:
@mcasantabarbara @cec_sb @artsfundsb @santabarbara_bcycle @sherwinwilliams
Living for the weekend? JOIN OUR TEAM! @pacificretail is hiring general managers at @shopcrabtree in NC and @coloniecenter in NY! ☀️ #PRCP GMs provide full scale management direction for their property, oversee leasing and marketing, nurture employee development, and meet ownership objectives. 📲 Visit the contact page on our website for more details and how to apply! #joinourteam#prcp#generalmanager
Happy Earth Day! Click the link in our bio for five ways CRE owners can reduce CO2 (and increase NOI) 🌿 Buildings account for 40% of overall emissions. It’s important we commit to sustainable new strategies in how we operate and redevelop our assets. 🌎 #futureofretail#prcp
📸 For the customers, Instagrammable moments create surprise and delight moments every visit and encourage longer stays.
🔊 For our marketing teams, Instagram moments become a source of user-generated content (UGC) that can be reshared on social media, spotlighting the community, and inspiring more engagement.
🪄 For leasing, these photo worthy walls often pop-up to disquise temporary vacancies.
We're loving the neon and elevated installations from the #Broadway team!
Introducing our latest project: The Broadway Wall! If you're looking for a place to take ‘gram-worthy pictures on Long Island, Broadway has you covered 😉
One PRCP sustainability goal includes pursuing Green Building Certifications where applicable, including LEED certification wherever possible.
@ShopPaseoNuevo achieved that LEED certification!
💡 Light pollution reduction
🌵 Water efficient landscaping
💸 Sustainable purchasing
🔋 Alternative commuting transportation
🌻 (To name a few!)
Happy Earth Month! 🌏 Sustainability is a fundamental operating principle of @pacificretail as we believe it brings long-term value to the centers we operate and the communities that those centers reside.
At #PRCPcenters, we are implementing
🪴cost-saving operational initiatives
🌱environmentally sustainable infrastructure
We’ll be sharing more all April about ways CRE owners can reduce greenhouse gas emissions and increase NOI. Click the link in our bio for all the info!
"We believe it is important to support artists and the arts in our communities. By using creativity to encourage interaction with art, while inspiring charitable giving at the same time, we have the opportunity to create positive change by bringing people together for something bigger than themselves," says @najlakayyem, Senior Vice President of Marketing for PRCP.
🦋 @Belden_village butterfly painted by @makikisart for @bipolarbutterflyproject. 🦋 #PRCPcenters are also home to butterflies painted in partnership with @butterflybtc ✨
Kidz Clubs are an important program at many #PRCPcenters. It's an opportunity for families and communities to #cometogether. 💻 While we all continue to adapt to keep this communities safe, our properties are continuing to serve their Kidz Club members with hands on virtual events! 🌻 @ShopMontebello - located just outside LA - partners with local organizations every month over @zoom. 🌸
Our marketing and local leasing teams have been featuring their tenants all month! From women owners, female entrepreneurs, and fun fierce teams, #PRCPcenters are spotlighting the women running this industry. #womenshistorymonth
"In a post-pandemic retail era, purpose will be the new positioning." – @retailprophet Doug Stephens during the 2021 #PRCP National Conference as our keynote speaker. ⚡️ What do you think? What does this mean for leasing? For marketing? For redevelopments? Let us know your thoughts below! #futureofretail