Pacific Retail Capital Partners (PRCP) is one of the nation’s premier retail operating groups of retail-led properties, with more than $3 billion in assets under management in the United States.
Based in Southern California, PRCP provides end-to-end sourcing, assessment, underwriting, valuing, development, marketing and asset management of consumer real estate with a proven track record of repositioning retail properties. PRCP strategically manages over 20 million+ square feet of regional, open-air lifestyle and mixed-use centers.
Adept in crafting a compelling vision for the future of a specific asset through master planning and adaptive re-use, PRCP is skillful in amending REA’s and thorough when negotiating with anchors to unlock the value of the underlying dirt. The Executive team has over 150+ years of collective real estate expertise in leasing, marketing, operations, design, development, investment, and finance.
With a keen focus on enhancing the value and quality of its growing portfolio, PRCP is dedicated to creating a unique, strategic vision for each property and exceeding the highest expectations of investors, retailers, and consumers.
We empower our entrepreneurial and diverse teams to foster a forward-thinking environment.
We are results-driven pioneers who deliver impact through focused leadership and thoughtful execution to GSD*.
*Get Shit Done
We are stakeholders in our communities, dedicated to the needs of the markets we serve.
We leverage our relationships and experience to drive creative solutions that evolve each asset with a long-term vision.
We encourage transparent, timely, inclusive, and collaborative communication across disciplines to drive decision making.
Najla Kayyem is the Senior Vice President of Marketing for Pacific Retail Capital Partners where she oversees comprehensive branding, strategic communications, repositioning, public relations, and digital marketing activities for the firm’s expanding portfolio of properties. Prior to joining PRCP, Najla was CEO for SICFIT where she drove the strategic expansion of their national lifestyle fitness brand. She has two decades of experience as a commercial real estate marketing executive, working for firms such as Related Companies, Caruso, Westfield Group, and RED Development. In these roles, Najla successfully launched and marketed some of the largest mixed-use developments and landmark projects in the nation, most notably: Westfield Century City, The Grove, Westfield San Francisco Centre, and CityNorth in Phoenix, Arizona.
Najla earned her BA in Communication from San Diego State University. She is a member of Urban Land Institute, the International Council of Shopping Centers and sits on the Nexus thought leadership planning committee. She also supports various non-profit organizations such as Arizona Baseball Charities, Star Center Foundation, and the Playworks Arizona Foundation.
An Accounting Manager with a proven track record of success in the finance and accounting realm. Jimmy thrives in dynamic environments, adeptly leading teams and streamlining processes across a spectrum of accounting and operational functions.
Prior to his role at Pacific Realty Capital Partners, Jimmy served as an Accounting Manager for a prominent real estate investment and management firm, where he oversaw a team of 12. He meticulously reviewed monthly and quarterly financials to ensure adherence to compliance standards and accuracy, collaborating closely with the Director of Accounting and Controllership to manage the intricate accounting operations for a sizable portfolio.
In his previous role as Senior Revenue Accountant at a global commercial real estate services company, Jimmy played a pivotal role in maintaining compliance with revenue accounting policies and procedures. He conducted rigorous month-end reviews of revenue streams and drove enhancements to processes and systems in alignment with evolving GAAP standards.
Alex oversees local leasing as well as in-center advertising, sponsorships, brand activations, and displays across the West region. Prior to joining PRCP, Alex managed the specialty leasing programs in the Phoenix, AZ area and Kansas City, MO with Macerich. There, he excelled at driving income for those centers and traveling as an interim manager for numerous properties throughout the United States.
Alex has held management positions at CBL and Associates in the South, and with Brookfield Properties in the Pacific Northwest. He has a track record of driving revenue through many channels, both creative and traditional.
Alex holds a B.A. in Political Science from the University of Northern Iowa.
Our people are our most valued asset and are central to our success. Their growth and development are of paramount importance to the growth of PRCP.
Well-located real estate is going through an evolution. PRCP is the catalyst for this transition.
Each of our properties can be evolved to be more relevant for the community.
Design and place-making are at the forefront of the consumer experience and bring people together. We create places and spaces that are at the heart of the community.