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Eastridge is a 1.4 million-square-foot, two-level regional center located southeast of downtown San Jose, Calif. In 2017, the asset underwent major interior and exterior renovations, with the Eastridge Mural Program playing a key role in exterior beatification. The program would demonstrate the center’s commitment to urban renewal and growth in the neighborhood.
By establishing a visual public presence from the street, Eastridge hoped to engage the community in celebrating art, while drawing traffic to the center and solidifying the center as a cultural hub and a catalyst for public art in a private space. With a dedication to fostering community collaboration and partnerships, the program commenced with a call for local and world-renowned artists to reimagine 20,000-square-feet of blank exterior brick, stucco and tiled walls into transformed, expansive murals. Four burgeoning artists were selected to create timeless, eclectic pieces that resulted in the world’s largest collection of outdoor murals on a shopping center.
#eastridgemurals
The Shops at South Town completed an interior renovation in 2018, however the exterior façade was left bare of improvements. With limited funds, the team enacted a creative solution to involve their city council. Envisioning exterior blank walls as an opportunity to cultivate the arts, the team garnered the city’s partnership to fund a public art program. The $85,000 contribution began what is now an ongoing city-funded arts initiative showcasing public art. Activating walls with art created synergy between the center’s picturesque backdrop and the urban meets mountain renovation theme. Featuring three artists, the murals serve as a tangible touch point inspiring lasting community engagement.
#southtownmurals
PRCP property Belden Village Mall requested submissions for art exhibits to beautify several locations around the facility and highlight local artists while representing their work. After Kimmy Henderson shared her personal story, the Management team agreed to have her paint the first public art installation for the Bipolar Butterfly Project. Since then (October 2019), she has had 23 installs and public art exhibits around NE Ohio. The Bipolar Butterfly Project is a public art campaign to raise awareness and help end the stigma on mental illness and normalizing healthy conversation around mental health through public art installations. The design of the butterfly represents mental illness as a whole. The theme is that on one side we try to show our best, most beautiful selves even when we may be crumbling on the other. This project aims to spark a healthy dialogue and help people to feel comfortable addressing mental health and seeking help when needed.
Inspired by local ingredients found in Thurston County, the first art installation at Capital Mall celebrates natural resources found in the land and sea in our surrounding areas. The wraparound mural created by Sarah Robbins adorns the Loc-Oly community kitchen space. Imagery is illustrated in loose, gestural graphics, patterns, and overlays with an organic, handmade makers feel. The colors are bold, bright, and modern, yet refined to a limited color palette with a slight vintage feel. The composition relies heavily on layering and interaction, reflecting its vibrant Pacific Northwest theme.
Colonie Center has successfully transformed a once blank hallway into an engaging environment filled with captivating imagery and bold, vivid hues. In addition, the art mural serves as a symbol of the center’s dedication to promoting and showcasing local talent, creating a sense of pride and ownership amongst the residents.
“Be the Change Butterfly” by local artist Julia Rinaolo is proudly displayed on the wall of Colonie Center’s interior entrance. The butterfly’s wings are adorned with iconic imagery of the capital region, including landmarks and other elements that celebrate the area’s unique heritage. This innovative art project aims to showcase the pride of the capital region and encourage visitors to interact with the artwork by sharing their photos on social media to create a butterfly effect of positivity and inspiration throughout the community.
Yorktown Center’s entrance off Butterfield Road is the property’s most trafficked entrance and sees over 1.4 million cars each year. The bare exterior façade became an opportunity to cultivate the arts with a Call for Artists program to source talent from the local artist community. The mural opportunity was awarded to local talent team Veronica Martinez and Edgar Sosa. Their mural, titled “Flourish”, is a colorful celebration of the Village of Lombard and surrounding area’s rich heritage and community.
Yorktown Butterfly was created to represent the transformation of inner strength and beauty, perfectly complimenting its outdoor location in the center’s Self-Care Precinct. Known for her unique #WhatLiftsYou murals across the country, celebrity street artist Kelsey Montague was commissioned by PRCP property Yorktown Center to bring a creative twist on her famous wing murals.
In January 2023, Yorktown Center transformed a previously blank, 975 sq. ft. hallway into an unexpected opportunity for art. Working with local artist, Mia Larson (a finalist in the center’s 2021 Call for Artists campaign for their main entrance mural), the center envisioned a mural full of color, vibrancy and whim.
