ICSC’s Communities & Commerce Today recently explored how retailers, brands and shopping center owners are capitalizing on the FIFA World Cup 2026, a global event projected to generate significant economic activity across North America. The article highlights Pacific Retail Capital Partners’ Where the World Unites campaign, which is bringing soccer-themed activations to 16 centers throughout its portfolio. Through watch parties, interactive experiences, fan contests and retailer promotions, PRCP is creating opportunities for shoppers to engage with the tournament while driving traffic and visibility for tenants. By transforming a global sporting event into locally relevant experiences, PRCP continues to create meaningful opportunities for retailers, strengthen community connections and reinforce its centers as destinations for gathering, entertainment and engagement.

Read the complete article: Retailers and Landlords Prepare for the World Cup | ICSC