Encourages everyone to tag #LoveLettersToLA and #MallHandsOnDeck and share uplifting posts on social media to bring hope to the thousands displaced by the historic fires

Extension of the ‘M-All Hands On Deck’ philanthropic campaign PRCP launched in October 2024

January 21, 2025 - LOS ANGELES--(BUSINESS WIRE)--Pacific Retail Capital Partners (“PRCP” or the “Company”), a Los Angeles-based owner of retail properties dedicated to evolving real estate for the next generation, today announced it is extending its ‘M-All Hands On Deck’ philanthropic campaign to include the ‘A Love Letter to LA’ initiative it is launching to help lift up the spirits of the thousands of individuals and families impacted by the historic wildfires in Los Angeles. Starting today, PRCP’s portfolio of retail centers will be posting directions in common spaces and on social media encouraging everyone – including all malls/shopping centers and office buildings – to share words of encouragement from their own accounts and tag #LoveLettersToLA and #MallHandsOnDeck or adjust the campaign to suit their own respective needs.

“As a Los Angeles-based organization, we are absolutely crushed by the destruction that has occurred as a result of the wildfires”

“As a Los Angeles-based organization, we are absolutely crushed by the destruction that has occurred as a result of the wildfires,” stated Najla Kayyem, EVP of Marketing for PRCP. “We understand the road to recovery and rebuilding will be long and painful, but it is our hope that the ‘A Love Letter to LA’ campaign can serve as an uplifting sanctuary amid the chaos and devastation. Words of affirmation and encouragement can be a powerful unifier during this emotional time, and we wanted to make it easy for the world to share their thoughts with LA. We strongly encourage everyone to partake.”

PRCP also plans to compile a collection of posts from those who participate in the initiative and recirculate them on social media to maximize engagement while also printing off several of the comments and hanging them up throughout its properties in Southern California. Moreover, several retailers in the company’s portfolio are contributing a portion of sales proceeds to LA’s restoration efforts or offering free meals or merchandise to first responders. More information is available at www.mallhandsondeck.com.

Original Story HERE