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Marketing & Business Development Coordinator – Parkway Plaza

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Job Summary: Marketing & Business Development Coordinator – Regional Shopping Center, Parkway Plaza

Job Scope: Assist the Marketing & Business Development Manager to meet the objectives of the owners, tenants and guests.

Principal Accountabilities:
Marketing Strategy Implementation
  • Collaborate with the Marketing Manager and property team to develop and execute comprehensive, research-based strategic planning that directs marketing efforts to enhance asset value by actively participating in the leasing process (permanent and specialty), driving sales and generating alternative revenue.
  • Have a working knowledge of the area market. Assist in obtaining information on competitive properties, area and customer demographics and available media.
  • Assist the Marketing Manager to effectively execute a Marketing program to enhance tenant sales and generate percentage rents.
  • Coordinate special events and community relations programs to support merchandising efforts as set by the Marketing & Specialty Leasing Manager and business plan; work with retailers to involve them as appropriate; track and produce results summaries to determine impact on center traffic and sales.
  • Assist in implementing an ongoing public relations action plan as necessary.
  • Assist in developing collateral pieces for Marketing and Specialty Leasing programs.
  • Ensure ongoing exposure of all Marketing and Specialty Leasing programs throughout the center including advertising, on-mall signage and directories.
  • Develop and maintain an appropriate level of involvement in community activities representing the property and ownership.
  • Oversee tourism initiatives and develop relationships with area hotels and visitor bureaus.
  • Works with Marketing & Specialty Leasing Manager on advertising and promotions in an effort to support the shopping center’s tenants.
  • Oversee production schedules for any planned advertising or printed pieces. Write copy, proofs materials and distributes as necessary.
Digital Presence
  • Oversee updates of website information on an as needed basis to keep information current. Write, collect and update information for: events, deals, news, directory changes, job opportunities, visitor resources, etc.
  • Develop and maintain Social Media strategy across all channels that meets center goals.
  • Curate email content develop distribution strategy and maintain regular schedule of communication. Implement a plan to grow the database.
Business Development
  • Help identify corporate sponsorship opportunities that will generate additional revenue for the property; assist with sponsorship proposals and programs.
  • Work with Marketing Manager to identify new and unique tenants for the Specialty Leasing program and/or permanent Leasing.
  • Attend local and regional events in order to maintain retailer relationships and introduce new retailers to the property.
Retailer Development
  • Review monthly sales reports to obtain knowledge and insight of retailer sales and track key retailer and category trends.
  • Establish relationships and ongoing communication with tenants to maximize individual store sales.
  • Collaborate with the Marketing Manager to develop and implement retailer action plans aimed at maximizing retailer sales and increasing the center’s value.
  • Communicate new trends and products with retailers in order to grow current business or expand to additional locations.
  • Recruit retailers to participate in planned center programs.
Management and Operations
  • Communicate with the property team as needed or required to ensure that the team are kept apprised of marketing activities in the property.
  • In concert with the Marketing Manager, General Manager and other Team members, manage Guest Services to provide quality service to gusts, retailers and the property Team.
  • Follow corporate policies and procedures for all programs and promotions.
Financial & Reporting Responsibilities
  • Participate in the preparation and observance of the annual income and expense budgets.
  • Help prepare and adhere to the monthly and quarterly forecasts.
  • Assist with monthly Asset Management Report.
  • Assist with monthly tenant sales reports and prospecting report.
  • Prepare annual Goals and Objectives and year-end self-evaluation review.
Dealing with ambiguity and learning on the fly – can effectively cope with change and can shift gears comfortably; can decide and act without having the total picture; does not get upset when things are up in the air; does not have to finish things before moving on; can comfortable handle risk and uncertainty. Learns quickly when facing new problems; a relentless and versatile learner; enjoys the challenge of unfamiliar tasks.
Customer focus – is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and communicates it to the rest of the Team for improvements to the center; acts with customers in mind; establishes and maintains effective relationships with customers/clients and gains their trust and respect.
Drive for results – can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
Planning & organizing – can marshal resources (people, material, support) to get things done; can orchestrate multiple activities at once to accomplish a goal; uses resources effectively and efficiently.
Time management – uses time efficiently and effectively; values time; concentrates efforts on the more important priorities; gets more done in less time than others; can attend to a broader range of activities.
Sales Oriented – assist the Team to prospect and identify sponsorship opportunities; ability to close the deal; develop and maintain relationships with sponsors.
Adaptability – maintains effectiveness in varying environments, tasks and responsibilities and with various types of people.
Initiative – takes pro-active approach to meeting and exceeding the requirements of ownership.
Technology – takes pro-active approach to learning new software programs to improve efficiency and presentations; as well as continuously enhancing existing skills with Illustrator, Word and Power Point.
Communication – able to provide ongoing communications to mall team through distribution of thoughtful and detailed information.
Teamwork – able to work in a team atmosphere, providing support to other departments as necessary.
Problem Solving – uses rigorous logic and methods to solve difficult problems with effective solutions, looks beyond the obvious and doesn’t stop at the first answers. Additional duties as requested.
Retailer Location: Management Office

Contact Details:

Marina Satoafaiga

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