Digital Marketing Consultant – Contract Position

Job Type: Contract (1099)

Time commitment: Estimated at 40 hours per week

Location: Remote

Compensation: $40 - $48/hour

Pacific Retail Capital Partners is a fully integrated, entrepreneurial organization with an unparalleled depth of knowledge in all aspects of retail real estate. Our team of executives and strategic partners draw on decades of experience with major national shopping center owners to deliver top-tier service as an operating partner and provide efficient oversight of the company's portfolio. Our broad-based talent is versed in multiple disciplines, from investment and development, which enables the company to quickly assess market opportunities, to management, marketing, and leasing, which allows it to control costs effectively and maintain the quality of its properties.

We are seeking a motivated and reliable individual to join our team as Digital Marketing Consultant. This is an independent contractor position, meaning you will be self-employed and responsible for managing your own taxes. The role does not include employee benefits such as health insurance, paid time off, or retirement contributions

Job Summary:

The Digital Marketing Consultant will drive the development and oversight of digital strategies across the company’s portfolio of shopping malls, guiding on-property teams in execution as well as managing and executing the digital strategy for Corporate. This role is responsible for ensuring that digital marketing initiatives align with business plan objectives, enhance brand positioning, and drive measurable engagement at both the corporate (B2B) and property (B2C) levels.

The ideal candidate has a solid understanding of emerging trends, digital innovation, content marketing, influencer strategy, and analytics, while also contributing to cross-functional initiatives that drive business goals. This role will work closely with the corporate marketing team to ensure cohesive messaging and maximize the impact of digital efforts across B2B and B2C channels.

Key Responsibilities:

Corporate Digital & Social Media Strategy

• Develop and oversee all digital marketing strategies for the corporate brand, including external social media, internal staff communications (email newsletters and SMS), website, and paid digital advertising.
• Grow and evolve the company’s digital presence to ensure brand consistency, engagement, and relevance across all platforms.
• Ensure all digital strategies align with and support the overarching marketing vision set by the VP(s) of Marketing, reflecting their overall strategies, direction, and guidance for the company and property portfolio.
• Utilize digital and social media platforms—including Instagram, LinkedIn, and Meta tools—to create and execute a comprehensive content plan that supports corporate strategies, drives business growth, and leverages marketing as a key tool to support leasing and investment goals while highlighting company milestones, innovation, team culture, and thought leadership.

Property-Level Digital Strategy & Oversight

• Provide strategic oversight, tracking and expert guidance for digital marketing efforts across the shopping center portfolio, ensuring excellence in execution, messaging, and digital branding.
• Ensure all centers receive relevant support to grow digital engagement and in-center conversion. Direction, feedback, guidance to apply into property digital marketing strategy.
• Provide consistent analysis, direction and training for the Pocketstop M360 CRM platform including email, SMS, in-center activation campaigns, contests, event registration and database growth strategies.
• Provide field training (quarterly) and development (ongoing) for the property teams, sharing best practices to enhance their digital expertise and ensure cohesive execution of digital content strategies. Including but not limited to M360, Pocketstop, Instagram, Facebook, X, and TikTok. Includes onboarding of new hires and continued education.
• Create toolkits, best practices, and content frameworks to scale campaigns while allowing for center-specific customization.
• Manage all contracts and relationships with digital marketing vendors, ensuring cost-effective solutions, timely renewals, issue resolution, and ongoing performance optimization to maximize the impact and value of each program.
• Support the property teams in identifying influencers, partners and media to amplify reach and impact.

Content Development & Performance Marketing

• Oversee creation of best-in-class content—including videos, reels, static posts, and carousel graphics—that resonate with target audiences and elevate the brand voice.
• Manage all corporate level paid social and digital advertising strategies including budgeting, creative direction, audience targeting, and performance optimization.
• Develop and manage influencer marketing partnerships and programs that align with both national and local initiatives and support in-center sales and foot traffic.
• Collaborate with the PR team to amplify digital storytelling across all channels and leverage earned media to enhance social strategy.
• Management and oversight of property and corporate websites including agency management, content updates and evolution of the site as necessary. Includes onboarding and offboarding website, social and CRM needs.

Innovation & Strategic Development

• Consistently research and ideate new, innovative ways that digital marketing can support shopping center performance, executing at least one new strategic opportunity to the team annually for consideration and testing.
• Monitor and stay ahead of digital marketing and social media trends, shifts in consumer behavior, competitive landscape, AI, and platform algorithm updates. Proactively identify emerging platforms and opportunities, sharing key insights with marketing leadership, and supporting the integration of relevant strategies at the property level in alignment with corporate marketing objectives.

Analytics & Optimization

• Digital Reporting (monthly, quarterly, annually).
• Analyze digital campaign performance and provide actionable insights to continuously improve engagement and ROI.
• Analyze and interpret both corporate and property-level analytics to demonstrate ROI and overall impact, using data to uncover and present new ways to show digital marketing value to stakeholder.
• Establish performance benchmarks and KPIs for corporate and property digital efforts and produce regular reporting dashboards and content calendars that align with communications plan.
• Other tasks as assigned.

Experience:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 5+ years of progressive experience in digital marketing, social media management, and performance marketing, preferably in retail, real estate, or lifestyle industries.
• Strong understanding, interest and Passion for digital marketing, social media, innovation, storytelling, and driving community connection through digital platforms.
• Proven success in leading multi-property digital strategies, including oversight of remote teams or cross-functional collaboration.
• Deep expertise in content development, social platform algorithms, paid digital advertising, and analytics.
• Content creation includes video editing, Reels, photos, videos, graphic design/Canva and copy writing.
• Familiarity with key digital tools such as Meta Business Suite, Google Analytics, CRM platforms, and social media management platforms (Sprout Social or similar).
• Knowledge of SMS and email marketing strategies.
• Exceptional leadership, organization, communication, and project management skills with the ability to influence and train teams.
• Meeting participation as requested.
• Excellent oral communication skills.
• Ability to work independently and as part of a team.
• Thrives in fast-paced environment.
• Manages through ambiguity.

For consideration, submit your resume to [email protected].