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FORESIGHT + PRESENCEPRCP is also 100% in the moment—evaluating, listening, prioritizing, and taking decisive action. This foundation of foresight and presence makes Pacific Retail a game-changer in acquisition, repositioning and redevelopment, leasing, marketing, and management.
ABOUT
Pacific Retail Capital Partners (PRCP) is one of the nation’s premier retail operating groups of retail-led properties, with more than $1.5 billion in assets under management in the United States.
Based in Southern California, PRCP provides end-to-end sourcing, assessment, underwriting, valuing, development, marketing and asset management of consumer real estate with a proven track record of repositioning retail properties. PRCP strategically manages over 10 million+ square feet of regional, open-air lifestyle and mixed-use centers.
Adept in crafting a compelling vision for the future of a specific asset through master planning and adaptive re-use, PRCP is skillful in amending REA’s and thorough when negotiating with anchors to unlock the value of the underlying dirt. The Executive team has over 150+ years of collective real estate expertise in leasing, marketing, operations, design, development, investment, and finance.
With a keen focus on enhancing the value and quality of its growing portfolio, PRCP is dedicated to creating a unique, strategic vision for each property and exceeding the highest expectations of investors, retailers, and consumers.
150+
YEARS OF COLLECTIVE EXPERIENCE
EXECUTIVE TEAM
STEVE PLENGE
Managing Principal
Steve Plenge is responsible for the strategic direction of Pacific Retail Capital Partners and oversees the firm’s strategies, acquisition activities, capital sourcing efforts, and development programs nationwide. With over 30 years of national real estate experience, he has been involved in the sourcing and acquisition of more than $6 billion of retail properties. Prior to forming PRCP, Steve handled these same responsibilities as Executive Vice President of Somera Capital Management and Senior Vice President of Madison Marquette, a national retail investment and property management firm. He also served Senior Vice President/Managing Director at Federal Realty Investment Trust, a public REIT, where he opened the West Coast office and managed its acquisition activities in the Western United States.
Steve is a graduate of Cornell University and an occasional guest speaker for the Cornell Real Estate School. He is a council member of the Urban Land Institute as well as the International Council of Shopping Centers.
GARY KARL
Chief Operating Officer
Gary Karl joined Pacific Retail Capital Partners in 2008 bringing over 25 years of experience in shopping center asset management and operations. As Chief Operating Officer, he oversees the Pacific Retail property asset management and center operations, including leasing activity and property management. Prior to joining PRCP, Gary served as Executive Vice President at Madison Marquette where he reorganized and stabilized the asset management and leasing structure in the western division during a period of strategic change. He also served as Executive Vice President of Shopping Center Management for Westfield Group between 1996 and 2006 where he was responsible for the performance of approximately 70 regional shopping centers, including NOI growth, annual budgeting, long-term forecasting, financial reporting, accounts receivable, capital expenditure programs, marketing, and new income programs.
Gary graduated from the University of Delaware with a Bachelor of Science degree in Education and is a member of the International Council of Shopping Centers.
OSCAR PARRA
Chief Financial Officer
As Chief Financial Officer, Oscar Parra is responsible for all of Pacific Retail Capital Partners’ strategic financial and accounting matters, including external partner relations and internal reporting. Oscar also contributes significantly in the property management and asset management of the company’s real estate portfolio. He brings over 23 years of accounting and finance experience in real estate operations, has held key roles at American Golf/National Golf Properties, Trammell Crow Company, and Westfield Group, and serves in senior roles at private ventures including Vintage Capital Group and Faris Lee Investments.
Oscar earned a Bachelor’s of Science degree from Devry. He is also a member of the International Council of Shopping Centers.
NAJLA KAYYEM
Senior Vice President, Marketing
Najla Kayyem is the Senior Vice President of Marketing for Pacific Retail Capital Partners where she oversees comprehensive branding, strategic communications, repositioning, public relations, and digital marketing activities for the firm’s expanding portfolio of properties. Prior to joining PRCP, Najla was CEO for SICFIT where she drove the strategic expansion of their national lifestyle fitness brand. She has two decades of experience as a commercial real estate marketing executive, working for firms such as Related Companies, Caruso, Westfield Group, and RED Development. In these roles, Najla successfully launched and marketed some of the largest mixed-use developments and landmark projects in the nation, most notably: Westfield Century City, The Grove, Westfield San Francisco Centre, and CityNorth in Phoenix, Arizona.
Najla earned her BA in Communication from San Diego State University. She is a member of Urban Land Institute, the International Council of Shopping Centers and sits on the Nexus thought leadership planning committee. She also supports various non-profit organizations such as Arizona Baseball Charities, Star Center Foundation, and the Playworks Arizona Foundation.
CONTACT
JONATHAN ROOD
Senior Vice President, Development
Jonathan Rood oversees Development Initiatives for Pacific Retail Capital Partners. He focuses on working directly with tenants and leasing agents in the redevelopment of each asset and has a proven track record of driving results and improving the NOI within the portfolio. Before joining PRCP, Jonathan was the Director of Retail Asset Management at DRA Advisors, an investment advisor group, where he managed the entire retail portfolio across the United States. Prior to that, he worked at Charles Dunn in Los Angeles and at Bear Stearns, in private client services. Jonathan has worked on a range of asset classes including retail, office, multi-family, and industrial, working on day-to-day asset management, development, leasing, acquisitions, and dispositions.
Jonathan studied at California State University of Northridge with an emphasis in Finance and Real Estate. He is also a member of the International Council of Shopping Centers.
THOMAS PASQUESI
Senior Vice President, Acquisitions
Thomas Pasquesi heads PRCP’s sourcing, underwriting and due diligence efforts for retail property acquisitions, dispositions and financing activities as well as performs various asset management duties. He has over 23 years of acquisition, finance, strategy, and business development experience, initially in the entertainment industry, but for the past seventeen years in commercial real estate. Prior to joining PRCP, Thomas worked at Westfield Group helping to evaluate the viability of Westfield’s $5 billion redevelopment pipeline and regional center acquisitions and dispositions throughout North America. He also worked in Newmark Knight Frank’s Capital Group where he helped to establish their investment and real estate advisory capabilities in multiple offices throughout Southern California. He also held positions at Walt Disney Studios and Sony Pictures where he evaluated global cable, satellite, and terrestrial channel investment, divestiture and monetization opportunities ranging from $10 million to $2.5 billion.
Thomas earned his MBA from Kellogg’s Graduate School of Management where he graduated with honors in Finance, Marketing, and International Business and he earned his BA from Northwestern University where he graduated with honors in Mathematical Methods in the Social Sciences and Economics. He is an avid sports and fitness enthusiast as well as a member of the Urban Land Institute, the International Council of Shopping Centers and a former Executive Committee member for Pier Del Sol, an annual Special Olympics fund-raiser.
RUBEN PEREZ
Executive Vice President, Leasing
Ruben Perez is Executive Vice President, Leasing and oversees the Pacific Retail Capital Partners leasing team. With more than 25 years of industry experience, he takes pride in the relationships he has created over the years. Prior to joining PRCP, Ruben managed the leasing team at CenterCal Properties and, previously, spent 22 years with Westfield where he was responsible for the creation of the company’s Leasing Finance Division. Ruben has merchandised and leased several major developments in Los Angeles, and led Regional Leasing teams in San Diego, Florida, and the Northeast. Ruben gained additional international experience by accepting a two-year leasing assignment in Sydney, Australia.
Ruben received his Bachelor of Business Administration from the University of Southern California. In addition, he has completed Leadership Development programs at USC Marshall School of Business and UCLA Anderson Graduate School of Management. He is a long-time member of the International Council of Shopping Centers.
MICHAEL MORGAN
Senior Vice President, Portfolio Management
Michael Morgan is the Senior Vice President of Portfolio Management where he oversees Pacific Retail Capital Partners’ nationwide portfolio of properties. Michael is responsible for overall property management, property operations, capital expenditure programs, AR collection procedures, as well as employee development at the property level. Prior to joining PRCP, Michael worked for Caruso Affiliated where he held multiple management roles including Director of Food and Beverage where he developed and oversaw a portfolio of restaurant operations ranging from fine dining concepts to fast casual services. He also held the role of Retail Manager at The Americana at Brand, where he was part of the team directly responsible for an expansive repositioning of the 500,000 square-foot asset.
Michael is a graduate of University of California, San Diego with a Bachelor of Arts degree in Economics. He is also a member of the International Council of Shopping Centers.
CYNTHIA CZECH
Senior Vice President, Specialty Leasing and Business Development
Cynthia Czech currently serves as Senior Vice President of Specialty Leasing and Business Development for Pacific Retail Capital Partners, overseeing all specialty leasing as well as in-center advertising, sponsorships, brand activations, and displays across the portfolio. Prior to joining PRCP, Cynthia oversaw the formation of business development for the newly formed Rouse Company. There, she excelled at driving income in secondary markets and increased the company’s bottom line by 33% through organic growth of the program. Cynthia has held management positions at Westfield Group, Lincoln Property, and AMLI Residential and established a track record of achievements based on her ability to deliver business development solutions that drive brand awareness and sales conversions for an array of clients.
Cynthia received her bachelor’s degree from Northern Illinois University. She was on the Board of Directors for the Aurora Regional Chamber of Commerce from 2008–2010 and Presence Health Care from 2011–2014.
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THE POWER OF F.FAMILY, FUN, FITNESS, FOOD and FASHION. Our focus and the forces that drive your business forward. From strategic leasing plans to interactive digital screens and world renown mural projects, Pacific Retail is creating award-winning ways to animate and activate spaces into gathering places.
OUR MISSION
Our vision is to be the nation’s premier retail operator of retail-led and mixed-use centers. We create value in our assets by producing innovative, property-specific experiences that are strategic to each community, boost profits, and maximize return on investment.
CULTURE
We foster a culture of integrity and ethics, we empower our teams to grow as leaders, and we seek out passionate people and partners.
STRATEGIC
We design a thoughtful and results-oriented vision for each property then work proactively to deliver on that comprehensive master plan.
BEST IN CLASS
We consistently and repeatedly exceed industry expectations by operating with the highest of standards and embracing innovation, data, and expertise.
INNOVATIVE
We are leading the modern retail revolution. Pioneering customized strategies, embracing cultural shifts, and integrating digital advancements that serve.
COMMUNICATION
We value accountability and timely, thoughtful, and transparent communication with our investors, employees, and guests.