SAN JOSE, Calif.–(BUSINESS WIRE)–Pacific Retail Capital Partners has completed the world’s largest collection of outdoor murals on a shopping center, and the only public art project of its kind at Eastridge, in San Jose. The 20,000 square feet of murals features four carefully curated California artists – CYRCLE, Brendan Monroe, Lila Gemellos and Aaron De La Cruz.
“Most enclosed malls are the ultimate expression of the blank wall”
“The opportunity to partner with four talented muralists to create an unparalleled public art series is very special,” says Najla Kayyem, senior vice president of marketing for Pacific Retail Capital Partners, parent to the San Jose Center. “Immediately the energy and excitement around Eastridge have changed and we’re reminded how art can transform perceptions, fuel urban revitalization and become an economic stimulus.”
Gensler, a global architectural, design and planning firm, came up with the concept to reimagine previously blank exterior brick, stucco and tiled walls around the center with the expansive murals, as well as nearly 16,000 square feet of super graphics, to transform more than 36,000 square feet of Eastridge’s exterior facade.
“Most enclosed malls are the ultimate expression of the blank wall,” says Annmarie Brintnall, retail centers practice area leader and principal at Gensler. “The idea was to transform the lifeless facades of Eastridge into a celebrated collection of public art for everyone in the community to enjoy.”
CYRCLE is a two-man collective composed of David Leavitt (Davey Detail) and David Torres (Rabi) – both born in L.A. Their works can be seen all over the world and are in public and private collections including that of Shepard Fairey, Ari Emanuel, Sean Combs, and the MGM Grand in Las Vegas.
Brendan Monroe was born in Santa Barbara and studied at Art Center in Pasadena. The works of Monroe, a sculptor and painter, are available in California and at Galerie L.J. in Paris, and have been exhibited in Asia, Europe and North America.
Lila Gemellos has been painting across the Silicon Valley for several years and has been an artist since age five. She brings her strong San Jose roots and passion to her artworks through her visual narratives. Gemellos utilized paint sprayers and spray paint cans to transform two sections of exterior wall.
Aaron De La Cruz is based in San Francisco. Internationally known, his works, though minimal and direct at first, tend to overcome barriers of separation and freely step in and out of the realms of painting and design.
The groundbreaking murals are part of Eastridge’s major redevelopment, including interior and exterior design, new exterior entrance enhancements – including an additional 16,000 square feet of super graphics through Gensler – installation of a 30-foot interior digital wall, the four large-scale murals, and a children’s art installation that pays homage to San Jose.
View videos of the art installation at http://eastridgecenter.com/3905-2/ or through:
The Ferraro Group
Heather Austin, 602-738-9252
See original story HERE