DYNAMIC + CREATIVE
The real estate market fluctuates but our energy and enthusiasm is unwavering. Pioneering new ways to animate spaces and engage consumers are ever-evolving challenges we embrace. We’ve built a reputation for innovation and creativity with international award-winning marketing initiatives and special events.
The rise of online research and delivery is transforming the retail model. We are seeing reach expand while merchandising is reimagined. We are witnessing a new decision-making process of how our guests choose to shop, dine, and unwind. We are watching a new network of online-meets-onsite integrations emerge that is unique to the 21st century. The worlds of shopping, working, living, and entertainment are all converging and evolving into completely reimagined experiences that are omnichannel and customer-centric.
Pacific Retail is leading that retail revolution.
AWARD WINNING PROGRAMS
In one year, PRCP produced 35,000 square feet of public art in partnership with local artists and cities nationwide. In one year, marketing messaging reached over 15 million patrons through PRCP’s organic online communities. In one year, PRCP took home seven ICSC Maxi Awards, recognizing Pacific Retail’s achievements in marketing and development.
Pacific Retail’s award-winning marketing initiatives continue to set a new standard for well-designed spaces, digitally-integrated retail, and amenities that add playfulness and convenience to the consumer experience. From mural projects to digital wayfinding to food festivals that feed the leasing pipeline, innovative community-centric programs and events add value for investors, bring communities together with art, food, and celebration, and establishes each center as the dynamic gathering place for the neighborhoods they serve.
PRESENCE + FORESIGHT
We are experts at being 100% in the moment while strategizing many steps ahead. This foundation of presence and foresight makes Pacific Retail an industry game-changer.
PRCP Arts is dedicated to engaging the public through implementing one-of-a-kind, community responsive exhibitions, artist commissions, and educational programs across our portfolio. Tailored to the personality of each property, our creative team works in tandem with visual media artists to ensure each project maintains creative integrity while elevating each center’s unique design and honoring community through accessible touchpoints and cultural vibrancy. PRCP Arts collaborates and co-programs through private and public partnerships with organizations, residents, civic leaders and businesses to ensure regional relevance and to inspire an emergence of art activations city-wide.
From 20,000 square foot mural projects to sculptural installations to video and interactive AR/VR experiences, we provide comprehensive project management, development, fundraising, budget planning, and marketing to deliver art experiences that innovate new experiences in the retail environment.