Pacific Retail Capital Partners pivots ancillary income strategy to support a new way of living that changed overnight.
If you ask the team at Pacific Retail Capital Partners (PRCP), the spec-trum of opportunities for ancillary income is shifting, not shrinking. Events, marketing, partnerships, pop-ups — all these streams of revenue and crowd-drawing are being reimag-ined in real time. The company, which primarily focuses on mixed-use de-velopment and operations, currently has 12 assets either in ownership or under management, comprising 12 million square feet of consumer- focused space. Their typical product type is a super-regional shopping center. PRCP has global partners and a physical footprint from Hawaii to New York.