EVOLVING REAL ESTATE
FOR THE NEXT GENERATION

LA FIRES RELIEF EFFORTS

LA WILDFIRE RELIEF EFFORTS

Across Los Angeles County, wildfires have destroyed thousands of acres, including homes, businesses and cultural landmarks, displacing thousands. Now, the costliest wildfire events in U.S. history, the recovery efforts have highlighted short term and long-term needs to the communities impacted. With rising death tolls, the Palisades Fire and the Eaton Fire are now California’s 1st and 4th largest fires in History.

In light of this tragic event, Pacific Retail Capital Partners (PRCP) is proud to mobilize its community initiative, ‘(M)all Hands on Deck’ —a comprehensive initiative dedicated to supporting communities in need. Following the devastating wildfires that took place in LA County, our attention is now focused on providing information, resources, funding, and messages of hope for LA Wildfire victims. In partnership with PRCP’s LA County based property, Plaza West Covina, PRCP has outlined ways you can rally to support those in need.

FAMILIES
FIREFIGHTERS
MEDICAL PROFESSIONALS
ELDERLY FOLKS
STUDENTS
EDUCATORS
VOLUNTEERS
ANIMALS
WILDLIFE
BUSINESSES
FIRST RESPONDERS
NEIGHBORHOODS
CULTURAL CENTERS

HOW YOU CAN HELP

Contribute much needed support in the form of funding for our non profit partners who are on the ground
Dedicate an uplifting message to the individuals, families, healthcare professionals, firefighters, and/or volunteers
Learn about local events, retailers, resources, and partners who are rallying to support one another

DONATE

Make your dollar matter by contributing to organizations taking action on a local level

Donate to those affected by the California Wildfires on GoFundMe

Help provide open access to life-saving information with Watch Duty

Donate to the Direct Relief wildfire response fund

Donate to Project:Camp to support efforts to provide free childcare to impacted families

Provide free meals with Sunfare

* Be sure to check back in as we continue to add reputable organizations working to support the local community

GET INVOLVED

Flex your helper muscles & volunteer with local partners
* Be sure to check back in as we continue to add reputable organizations working to support the local community

SAVE THE DATE

Join us in person to show your support
A Love Letter to LA

Dedicate Valentine’s Day to Wildfire Victims
Saturday, February 15th 1pm-5pm at Plaza West Covina

  • Dine for a Cause with Restaurant Row
  • SCSCA Drive & Volunteer
  • Gift with Donation Event Day
  • Donation Wall with QR codes of impacted families
  • Toiletries Drive

SHOP, DINE & SUPPORT

Make your dollar go further at Plaza West Covina

HOT TOPIC & BOX LUNCH
All round up donations through 1/31 will go to the Red Cross LA County

KPOP JOY
Portion of purchase through 1/19 goes to the California Fire Foundation and California Community Foundation

COTTON ON
100% of proceeds from Cotton On ‘Foundation’ products to Project HOPE

VICTORIA’s SECRET & PINK
Offering 3 free panties to Victoria’s Secret/PINK members

PACSUN
Sending packages of clothing essentials to those displaced by LA Wildfires

GOLD’S GYM
Donating toiletries and open as a rest & recovery space for first responders and those displaced by the fires

CINNABON
Free roll for first responders

URBANE CAFE
Free meal for first responders

BEST BUY
All round up donations will go to the American Red Cross

MACY’S
Now through June 9th, first responders and those impacted by the fires receive 30% off

H&M
All round up donations will go to the American Red Cross
*This list is being updated as the situation unfolds, please be sure to check with retailer for the most up to date information

Thank you for your unwavering support!

As we strive to help our community recover, remember that it truly takes M-ALL Hands on Deck to make a lasting impact!

HURRICANE RELIEF EFFORTS

PRCP’s commitment to raise money and awareness for Hurricanes Helene and Milton will continue in 2025.
Thank you for your interest.

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