Job Description

Job Summary:  Marketing Coordinator – Regional Shopping Center – Eastridge Center – San Jose, CA

Job Scope:  Develop and execute the marketing plan to meet the objectives of the owners, tenants, and guests.

Principal Accountabilities:  

Marketing Strategy Implementation

  • Collaborate with property team to develop and execute comprehensive, research-based strategic planning that directs marketing efforts to enhance asset value by actively participating in the leasing process (permanent and specialty), driving sales and generating alternative revenue.
  • Have a working knowledge of the area market. Assist in obtaining information on competitive properties, area and customer demographics and available media.
  • Execute a Marketing program to enhance tenant sales effectively, generate traffic, increase dwell time and generate percentage rents.
  • Coordinate special events and community relations programs to support merchandising efforts as set by the Marketing business plan; work with retailers to involve them as appropriate; track and produce results summaries to determine the impact on center traffic and sales.
  • Assist in implementing an ongoing public relations action plan as necessary.
  • Assist in developing collateral pieces for Marketing and Specialty Leasing programs.
  • Ensure ongoing exposure of all Marketing and Specialty Leasing programs throughout the center including advertising, on-mall signage, and directories.
  • Develop and maintain an appropriate level of involvement in community activities representing the property and ownership.
  • Oversee tourism initiatives and develop relationships with area hotels and visitor bureaus.
  • Works with Specialty Leasing Manager on advertising and promotions in an effort to support the shopping center’s tenants.
  • Oversee production schedules for any planned print and digital advertising. Write copy, proofs materials and distributes as necessary.

Digital Presence

  • Oversee updates of website information on an as needed basis to keep information current. Write, collect and update information for: events, deals, news, directory changes, job opportunities, visitor resources, etc.
  • Develop and maintain Social Media strategy across all channels that meets center goals.
  • Be the voice of the center on all social media channels by joining conversations, responding to all comments, and engaging with individuals and brands that engage with the centers content.
  • Execute text concierge and text promotion programs interface and daily communication.
  • Create, curate and execute social media content and maintain a calendar for such content across all channels that is within the cultural and cadence of said platform.
  • Curate email content, develop distribution strategy and maintain a regular schedule of communication. Implement a plan to grow the database.
  • Understand and be able to execute Facebook & Instagram Paid Advertising Campaigns by being able to utilize the Facebook campaign manager and business manager.
  • Understand and be able to execute web-retargeting campaigns.
  • Understand and be able to execute snapchat filters and paid ad campaigns

Business Development

  • Help identify corporate sponsorship opportunities that will generate additional revenue for the property; assist with sponsorship proposals and programs.
  • Monitor the execution of the business development program,
  • Work with Specialty Leasing Manager to identify new and unique tenants for the Specialty Leasing program and/or permanent Leasing.
  • Attend local and regional events in order to maintain retailer relationships and introduce new retailers to the property.

Retailer Development

  • Review monthly sales reports to obtain knowledge and insight of retailer sales and track key retailer and category trends.
  • Establish relationships and ongoing communication with tenants to maximize individual store sales.
  • Collaborate with the Marketing & Specialty Leasing Managers to develop and implement retailer action plans aimed at maximizing retailer sales and increasing the center’s value.
  • Communicate new trends and products with retailers in order to grow current business or expand to additional locations.
  • Recruit retailers to participate in planned center programs.

Management and Operations

  • Ensure that Specialty Leasing retailers and amenities (signage/fixtures, etc.) enhance the appearance and value of the shopping center and meet company visual merchandising requirements and standards of professionalism.
  • Communicate with the property team as needed or required to ensure that the team are kept apprised of marketing activities on the property.
  • In concert with the Marketing & Specialty Leasing Manager, General Manager, and other Team members, manage Guest Services to provide quality service to guests, retailers, and the property Team.
  • Follow corporate policies and procedures for all programs and promotions.

Financial & Reporting Responsibilities

  • Participate in the preparation and observance of the annual income and expense budgets.
  • Help prepare and adhere to the monthly and quarterly forecasts.
  • Assist with monthly Asset Management Report.
  • Assist with monthly tenant sales reports and prospecting report.
  • Prepare annual Goals and Objectives and year-end self-evaluation review.

Project Management

  • Assist with various projects as needed

Competencies:

Dealing with ambiguity and learning on the fly – can effectively cope with change and can shift gears comfortably; can decide and act without having the total picture; does not get upset when things are up in the air; does not have to finish things before moving on; can comfortably handle risk and uncertainty.  Learns quickly when facing new problems; a relentless and versatile learner; enjoys the challenge of unfamiliar tasks.

Customer focus – is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and communicates it to the rest of the Team for improvements to the center; acts with customers in mind; establishes and maintains effective relationships with customers/clients and gains their trust and respect.

Drive for results – can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.

Planning & organizing – can marshal resources (people, material, support) to get things done; can orchestrate multiple activities at once to accomplish a goal; uses resources effectively and efficiently.

Time management – uses time efficiently and effectively; values time; concentrates efforts on the more important priorities; gets more done in less time than others; can attend to a broader range of activities.

Sales Oriented – assist the Team to prospect and identify sponsorship opportunities; ability to close the deal; develop and maintain relationships with sponsors.

Social Media and Internet – Displays in-depth knowledge and understanding of social media platforms, their respective participants and how each platform can be deployed in different scenarios.

Adaptability – maintains effectiveness in varying environments, tasks and responsibilities and with various types of people.

Initiative – takes a pro-active approach to meeting and exceeding the requirements of ownership.

Technology – takes a pro-active approach to learning new software programs to improve efficiency and presentations; as well as continuously enhancing existing skills with Adobe creative suite, Google aps, video editing, Word and Power Point.

Communication – able to provide ongoing communications to mall team through the distribution of thoughtful and detailed information.

Teamwork – able to work in a team atmosphere, providing support to other departments as necessary.

Problem Solving – Uses rigorous logic and methods to solve difficult problems with effective solutions, looks beyond the obvious and doesn’t stop at the first answers.

JOB REQUIREMENTS

  • College degree required
  • 3 years of Marketing and/or related experience
  • The ability to effectively manage timelines and coordinate internal and external teams to deliver results.
  • Understanding of marketing metrics including engagement rates, cost per order, ROI, and cost of acquisition to draw conclusions and influence existing and future content and external marketing plans.
  • Photo & Video editing experience a bonus. Basic Google Analytics preferred
  • Collaborate closely with the marketing team and vendors rapid and seamless execution.
  • Familiar with digital and social media platforms, curating content
  • Exceptional communication skills, clear, concise and professional representation is expected
  • Knowledge of real estate, retail marketing, leasing, and operations a plus
  • Strong analytical capability, especially in understanding and applying marketing/retail trends and marketing communication principles
  • Must be flexible and able to work event shifts which may include nights, weekends and holidays
  • Ability to travel as needed
  • REPORTING STRUCTURE

Direct report to General Manager

Indirect to Marketing and Specialty Leasing Managers

COMPENSATION

Exempt position

Salary based on experience and qualifications

APPLY HERE